The G is the primary visual identifier of the Green Bay Packers. The mark includes a gold outline which helps ensure the definition of the mark on dark backgrounds. CMYK, RGB, Pantone, one-color, and grayscale variations are available.
The G should be surrounded by a field of clearspace to isolate it from competing graphic elements and ensure its visibility and impact. The clearspace minimum is equal to 25% of the height of the G. Please note that clearspace is not the same as whitespace.
The G can appear in a variety of sizes to accommodate a range of applications, but it should not be sized so small that it becomes illegible. It should not be reproduced such that the width of the G is less than 1/2 inch or 35 pixels digitally.
The G is preferred for projects featuring embroidery.
Packers is the logotype of the Green Bay Packers and is designed to compliment the primary mark and secondary mark. CMYK, RGB, Pantone, one-color, and grayscale variations are available
Packers should be surrounded by a field of clearspace to isolate it from competing graphic elements and ensure its visibility and impact. The clearspace minimum is equal to 100% of the height of the letters in Packers. Please note that clearspace is not the same as whitespace.
Packers can appear in a variety of sizes to accommodate a range of applications, but it should not be sized so small that it becomes illegible. It should not be reproduced such that the width of Packers is less than 3/4 inch or 65 pixels digitally.
The G is preferred for projects featuring embroidery. The G is the only mark that should be utilized in print applications requiring the width of the mark to be reproduced smaller than 1/2 inch and digital applications requiring the width of the mark to be reproduced smaller than 35 pixels. Use good judgment to ensure legibility.
Questions
For all branding needs, logo usage and approvals, please contact:
Elizabeth Lasee
Senior Graphic Designer
920.569.7254
Bill Luebker
Assistant Director of Creative
920.569.7228
Connor Paque
Graphic Designer
920.569.7205
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