It's a parent's worst nightmare - a missing child. That's why the Chevy Super Dealers are teaming up with the Boys & Girls Club of Green Bay and Green Bay Packer Darren Sharper to implement the Chevy Child ID Program, helping families receive critical information should a missing child emergency arise.

The Chevy Child ID Program will launch on Thursday, October 24 at 1 p.m. at the East Side Boys & Girls Club located at 1451 University Avenue. The Green Bay Police Department will join the Chevy Super Dealers and Darren Sharper to fingerprint the children at the Boys & Girls Club of Green Bay, as well as speak to the children about safety. The special event is the highlight to the Club's daylong focus on safety.

Each Chevy Super Dealer will host a free fingerprinting event at their dealership starting October 26 and continuing through December 28. Trained Boys & Girls Club staff will conduct each fingerprinting event with child identification materials donated by the Green Bay Police Department. At each event, each family will receive documentation from the police department with their child's fingerprint and an area to attach a recent photograph of their child.

"The Chevy Super Dealers want to ensure that parents, grandparents or guardians have the proper information to provide law enforcement officials should they ever need to report their child missing," said Kate Hardy, Chevrolet Marketing Manager in the North Central Region. "Our biggest hope for the Chevy Child ID Program is that everyone comes to a dealership to fingerprint their child, but they never have to use it."

For every fingerprint taken, Chevy Super Dealers and Darren Sharper will donate $20 to the Boys & Girls Club of Green Bay to contribute to the organization's capital campaign to renovate its two Club locations. Sharper became involved with the program through his foundation, "Sharper Kids," which provides funding and recreational opportunities for youth.

"Working with Darren Sharper, who is a father to a young daughter, helps increase the program's awareness and peak the interest of children," said Hardy. "Not only do we need to provide parents with critical information, but we also need to make children aware of this serious issue. Hearing from Darren will lend more credibility to the importance of protecting their own safety."

For information on events around Northeast Wisconsin, please contact your local Chevy Super Dealer or log onto www.chevysuperdealers.com.

Chevrolet is a Division of General Motors (NYSE: GM), the world's largest vehicle manufacturer, designs, builds and markets cars and trucks worldwide, and has been the global automotive sales leader since 1931. GM employs about 355,000 people around the world. More information on GM can be found at www.gm.com.