Former Green Bay Packers quarterback Brett Favre was named the 2008 Pro Football Writers of America 'Good Guy Award' winner, the PFWA announced Friday.

Instituted in 2005, the award is "given to the player who best helped the media do its job." Favre wins the award for his dealings with the media in a season which saw him lead the Packers to a 13-3 regular-season mark and surpass nearly every significant career passing milestone, including yards, touchdowns and wins.

In announcing the award, the PFWA noted, "Favre not only gave detailed, honest answers but increased his availability to national and out-of-town reporters. Leading into games, Favre did more conference calls than in previous seasons with media covering the opposition even knowing he would inevitably be asked the same questions about his possible retirement. Favre answered the inquiries with class and dignity before making his retirement official in March."

Previous honoree's of the PFWA Good Guy Award include Jerome Bettis (2005), Tiki Barber (2006) and LaDainian Tomlinson (2007).