Today, the Green Bay Packers and Anthem Blue Cross and Blue Shield begin their mission to motivate youth to get fit by bringing health tips and stories from the Packers to fourth grade classrooms across the state through the Packers' Fit Kids program.

Anthem Blue Cross and Blue Shield will be the presenting sponsor for this year's Fit Kids Program, a free year-long fourth grade curriculum for public schools in Wisconsin designed to promote healthy living by focusing on the physical, nutritional and social aspects of good health.

Anthem Blue Cross and Blue Shield will work with the Packers to raise awareness of the program and advance its adoption in classrooms across the state.

Also today, Anthem Blue Cross and Blue Shield announced that New Year's Day game tickets will be the prize to 35 fourth-grade students through an essay and poster contest.

Each student who wins will be awarded two tickets – one for them and one for their parent or guardian who will accompany them to the game. In addition to the game ticket, the winners will also receive two passes to get into the Green Bay Packers' MVP Party in the Tundra Tailgate Zone prior to the game.

To enter the contest, students from public schools in Wisconsin registered in the Fit Kids program must write an essay or make a poster that describes what they do to stay healthy. Complete contest rules and the official entry form can be found on Packers.com/FitKids. All entries must be received by Dec. 16, 2011.