Brian Noble talks about teamwork.

As the Green Bay Packers and the Coca-Cola Bottling Company of Wisconsin announced a five-year partnership Tuesday, both organizations spread the team spirit to youngsters from the Boys & Girls Clubs of Green Bay and Appleton, holding a flag-football game at Clarke Hinkle Field.

Former Packers linebacker Brian Noble played quarterback for each team, while John Jones, Packers Vice President and Chief Operating Officer, acted as both coach and motivator.

Jones said the football game provided an illustration of the importance of teamwork, the same teamwork that the Packers and Coca-Cola hope to employ to ensure that visitors of Lambeau Field receive the ultimate fan experience.

Before taking to the field, Noble echoed Jones' remarks, telling the youngsters, "When I was a Packer, I got to learn what tradition is all about, what community is all about."