Rob Davis, a 12-year NFL veteran, has announced his retirement from the Green Bay Packers and now will join the team's front office. He was named director of player development Wednesday by Ted Thompson, Executive Vice President, General Manager and Director of Football Operations.

Davis served as the Packers' long snapper for 11 seasons and played in 167 consecutive games in a Green Bay uniform, the third longest streak in team history. Only Brett Favre (255) and Forrest Gregg (187) played in more consecutive games than Davis.

As the director of player development, Davis will be vital in maintaining locker room cohesiveness and overall player health. He will assist players in acclimating to their roles, both on and off the field and in the Green Bay community.

"This transition for me is an example of player development at work, as we try to assist players for life after football," Davis said. "I'm very grateful for the opportunity to have played 11 years for the best organization in professional sports and I look forward to making an impact on the players I will work with."

Thompson is pleased to have Davis working in the team's front office.

"We're looking forward to having Rob evolve into his new role within our organization," Thompson said. "He's been a tremendous contributor as a player and I have no doubt that he will carry that commitment and enthusiasm to his position. He is someone who has always been respected as a leader and mentor in the locker room and we know that will continue."

Tim Terry had served as the director of player development since last July -- with Davis assisting -- while also continuing his previous duties with the team's personnel department.

"We were very grateful for the work Tim performed as the director of player development and, while we are glad to have him return full-time to the team's personnel department, we expect that his guidance and influence will continue to be felt in our locker room," Thompson said.