The Packers Pro Shop has unveiled a newly designed website, now live at www.packersproshop.com.

The site was designed with fans and customers in mind, aimed at allowing them to browse, purchase and interact with customer service smoothly.

The new site's design also reflects the look and feel of the recently renovated Packers Pro Shop store, incorporating football-themed design elements throughout so fans unable to travel to Lambeau Field can engage in an enjoyable Packers shopping experience from anywhere.

"We're very excited to debut the newly designed Packers Pro Shop website," said Marisa Schewe, retail operations ecommerce marketing manager. "The new design will give us the opportunity to provide our loyal fans around the world with a faster, easier way to get their Packers gear directly from Lambeau Field."

Shoppers will also notice that the site incorporates fully responsive and mobile-friendly design elements, adapting the website to accommodate the screen size of any device. The new site is also designed to work faster, with fewer steps in the online checkout process and more payment options.

Also featured on the site is the option for customers to utilize Live Chat with a customer service representative and the ability for fans to log in through Facebook or Twitter.

As part of the new website's unveiling, the Packers Pro Shop is offering free shipping on orders more than $50 until April 12.

The website was created with Zilker Technology and Magento Enterprise.