Three Hats Combining Packers, Hunter Orange Are Theme Of "Hunting Down Hunger"
The Green Bay Packers today announced details of a new cap campaign, "Hunting Down Hunger," with official Packers orange caps leading an effort to support the fight against hunger in Wisconsin communities.
Through sales of three styles of hunter orange hats with the Packers' 'G,' two baseball caps, one orange and one with a camouflage pattern, and an orange cold-weather knit hat, the team will raise money for donation to statewide pantries, shelters and other organizations that have programs supporting hunger relief. The hats also have the words "Hunting Down Hunger" on the left side.
"Through the combination of two traditional Wisconsin pastimes, the Packers and hunting, we're hopeful fans will take aim at hunger in this very unique way," said Packers President/CEO Mark Murphy said in making the announcement. "Recent statistics document that one in eight Americans is hungry. We can all join together to make a difference this season here in Wisconsin."
"With the recent economic downturn, hunger has been a challenge many families and individuals have faced, and will continue to face," said Craig Robbins, director of Paul's Pantry, a Green Bay food pantry serving Brown County. "Any assistance we receive here at our pantry, and pantries across the state, makes a very direct and positive impact in the lives of the people we assist, so we're appreciative of the 'Hunting Down Hunger' campaign. Fans should know they can easily make a difference by buying a hat."
Each sale of the hat, with caps priced at $15 and the knit cap at $10, will result in a $5 donation going to charity. Caps are available now online at www.packersproshop.com, as well as at the Packers Pro Shop, Packers Pro Shop Extra Points and concession stands at training camp and on gamedays.
The campaign also is encouraging the more than 600,000 Wisconsin hunters to consider donating their venison to the Wisconsin Deer Donation program that feeds the hungry. According to the Wisconsin Department of Natural Resources, the program, which began in 2000, has seen hunters donate nearly 70,000 deer which were processed into more than 3.1 million pounds of ground venison. Programs are available statewide and serve many needy families. More information on the program is available online at www.dnr.state.wi.us.
The Packers previously raised more than $1.8 million for charity efforts through three similar campaigns: breast cancer (pink caps, 2005-06), heart disease (red caps, 2006-07) and support of service men and women and their families (dark gray, 2007-08).
