Two of Wisconsin's most famous products, the Green Bay Packers and cheese, have officially joined forces.
The Packers have named Sargento the official cheese of Lambeau Field, it was announced Wednesday.
Sargento Food's Inc. is a family-owned Wisconsin-based cheese maker and is celebrating its 50th anniversary in 2003.
"We're proud to join the Green Bay Packers," Sargento CEO Lou Gentine said, "not only for their winning tradition, but more important that they share our commitment to represent America's hard working values and generosity."
As part of their sponsorship, Sargento will kickoff its "Touchdowns for Charity" program. Sargento will donate $1,000 to the Milwaukee-based food bank Hunger Task Force for every Green Bay Packers touchdown made throughout the 2003 regular season.
A running tally of money donated will be displayed on the stadium video boards during each home game.
Packer fans will also enjoy new "Sargento" burgers featuring Sargento provolone, swiss and cheddar cheeses at the concessions in Lambeau Field.
In addition, Sargento introduced an exclusive line of "Official Cheese of Lambeau Field" products, which will be available in major Wisconsin grocery stores and on sargento.com in September.
"We're honored to have (Sargento) on the roster," said John Jones, Packers executive vice president and chief operating officer. "The Packers are proud to partner with a Wisconsin-owned family business like Sargento Foods to tackle hunger in our very own communities during the 2003 football season and beyond.
"We've always made a commitment to excellence on the field, but being able to help our fans is the best incentive the Packers could possibly have to make 2003 a memorable and record season for Mike Sherman, Brett Favre and our football team."
