As fans return to Lambeau Field this week for the home opener, the Green Bay Packers are teaming up with Tork®, the professional hygiene brand of leading global hygiene and health company Essity, for the 2024 "Tackle Hygiene with Every Catch" campaign.
The campaign, which kicks off this weekend and will run through the first five home games of the Packers season, aims to raise awareness and promote the benefits of proper hygiene. Additionally, the Packers and Tork will provide community partners with essential hygiene products that help reduce environmental impact. For every catch the Packers make during the first five home games of the season, Tork will donate $250 worth of effective and sustainably produced hygiene products, such as paper roll towels and toilet paper (up to $30,000 in products) to local nonprofit organizations working to improve the well-being of those in need.
"We're excited to partner again with Tork on the Tackle Hygiene Campaign," said Justin Wolf, director of corporate partnership sales and activations for the Packers. "For more than a decade, our teams have relied on Tork hygiene products on gameday and every day and we look forward to making a positive impact in the community while cheering for Packers catches. Throughout the campaign, our fans can learn about the tools they need to stay healthy as well as the importance of hygiene and sustainability, all while supporting the Packers. We look forward to another great season of Tackle Hygiene with Every Catch."
Since 2021, in partnership with the Packers, Tork has donated $83,500 worth of sustainable hygiene products to local charities in Northeast Wisconsin. This year's recipient will be Feeding America Eastern Wisconsin, who works with local food banks and meal programs, providing resources so people facing hunger can put food on the table.
"Maintaining a clean and hygienic environment is critical at stadiums like Lambeau Field – which can hold more than 80,000 fans – as well as within our communities," said Cindy Stilp, Marketing Communications Director at Essity. "Together with the Packers, we are proud to spearhead community initiatives, like Tackle Hygiene with Every Catch, in order to deliver hygienic experiences to fans, while giving back to those in the community who rely on programs like Feeding America Eastern Wisconsin, for essential services."
Tork is the proud product provider of towels, tissue, napkins, soap and sanitizer to Lambeau Field.
About Tork®**:** The Tork brand offers professional hygiene products and services to customers worldwide ranging from restaurants and healthcare facilities to offices, schools, and industries. Our products include dispensers, paper towels, toilet tissue, soap, napkins, wipers, but also software solutions for data-driven cleaning. Through expertise in hygiene, functional design and sustainability, Tork has become a market leader that supports customers to think ahead so they're always ready for business. Tork is a global brand of Essity, and a committed partner to customers in over 110 countries. To keep up with the latest Tork news and innovations, please visit www.Torkusa.com.
About Essity**:** Essity is a global, leading hygiene and health company. We are dedicated to improving well-being through our products and services. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands, such as Actimove, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic, Vinda and Zewa. Essity has about 48,000 employees. Net sales in 2022 amounted to approximately $15.5 billion. The company's headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. Essity breaks barriers to well-being and contributes to a healthy, sustainable and circular society. Essity employs over 3,100 people in the United States, including about 900 employees in Wisconsin's Fox Cities—700 between its Menasha papermaking and Neenah converting facilities, which manufacture the Tork® brand of toilet paper, napkins and paper towels—and nearly 200 at its Service Excellence Center in Appleton. In addition to Wisconsin, Essity has U.S. operations in Alabama, Kentucky, Ohio, Oklahoma, New York, North Carolina, Pennsylvania, Texas and Washington. More information at www.essityusa.com.
About Feeding America Eastern Wisconsin: Feeding America Eastern Wisconsin is the largest hunger relief organization in the state with locations in Milwaukee and Appleton. Founded in 1982 by the Rotary Club of Milwaukee, Feeding America Eastern Wisconsin is a local and independent member of the Feeding America network. Feeding America Eastern Wisconsin collaborates with nearly 400 hunger relief partners, including food pantries, meal programs, and shelters to provide nourishment for close to 500,000 neighbors in need across 35 counties in Eastern Wisconsin. To learn more about how we are all working together to solve hunger in Wisconsin, visit FeedingAmericaWI.org.
