Whiteout conditions at Lambeau Field will arrive early this year, with Green Bay Packers players and over 80,000 dedicated fans set to unite and wear white on Sunday, Oct. 20, for the team's first-ever "Winter Warning" game, presented by American Family Insurance.

The team's new look for the Oct. 20 game was unveiled today, featuring the introduction of the players' much-anticipated white alternate helmets. The brand-new helmets include a solid white face mask and a white shell, with the traditional dark green Packers G logo on the sides and dark green stripes down the middle. The white helmets will be paired with the fan-favorite combination of the team's white away jerseys, white pants and solid white socks.

To help create a blizzard-like effect in the stadium in honor of Packers fans' legendary energy during even the harshest of winter conditions, the team is asking game attendees to join in the Winter Warning by wearing white attire for the Oct. 20 game against Houston.

To encourage fans to take part and transform Lambeau Field into a whiteout, the Packers Pro Shop has launched a brand-new line of accompanying merchandise. The Winter Warning Collection is now available both in-store and online on packersproshop.com. The collection includes white shirts, hats, caps and outerwear, along with white drinkware, novelty goods and wall art, as well as replica versions of the helmets the players will wear on Oct. 20.

Fans attending the game also will receive a Winter Warning white scarf from American Family Insurance upon entering the stadium to help add to the snowstorm-like atmosphere. To learn more about Winter Warning, please visit packers.com/winterwarning.

White uniforms and helmets have been worn several times throughout Packers history. The team experimented with white as an alternate uniform color for the first time in 1938 and also at various times in the 40s and 50s, before it was eventually introduced as the standard away jersey color in the 1960s. White helmets were also featured in the 1950s, making their debut in 1956 during the home opener against Detroit, when the Packers wore dark green jerseys with white trim, green socks, white pants and white helmets with a single green stripe down the center. The same uniforms and white helmets returned during the entire 1958 season – while not a successful season for the Packers, nine players from that team's starting lineup would go on to be inducted into the Pro Football Hall of Fame.